What slowdown? Consumers are buying more premium products this festive season

Sales of cars, televisions and refrigerators multiplied over 15 per cent this Navratriand Dussehra from last year, inform to bumper business within the run-up to Diwali and calming issues that the currency swap and also the Goods and services tax (GST) can have a protracted impact on shopper sentiment.

Maruti Suzuki, Hyundai Motor, LG, Sony, Panasonic, and Godrej Appliances aforesaid shoppers across the country, together with those in smaller cities, square measure shopping for a lot of premium product this gala season.

Companies attribute the pronounced migration up the worth chain to a decent monsoon, convenience of low-cost finance choices even within the country associate degreed an finish to produce disruption related to introduction of GST.

"The shopper shopping for power is back this Navratri," aforesaid Sony Republic of India sales head Satish Padmanabhan.

He aforesaid even shoppers in smaller cities square measure shopping for high-end tv sets, like 4K TVs that begin at Rs 65,000, and large-screen models that so far were restricted to the massive cities.

The impact of the GST and ending, that LG natural philosophy India's CMO Amit Gujral delineate as "once-in-a-lifetime" events, is receding. "Nothing will stop the Indian shopper from celebrating huge festivals," Gujral aforesaid, adding that sales at the corporate multiplied over thirty per cent over the last Navratri-Dussehra season.

India's biggest manufacturer Maruti Suzuki reported associate degree eighteen per cent growth in bookings and 15 per cent increase in volumes throughout Navratri, whereas Hyundai Motor India's sales rose 50 per cent , creating this gala season a record of types for the manufacturer.

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